#BecauseNoReason
CHAMBORD
role — Creative; concept
SOCIAL, EXPERIENTIAL, OUTDOOR
Shorty Awards, Winner Best Use of Images, Social Media Campaign
Shorty Awards, Finalist in GIFS, Social Media Campaign
Shorty Awards, Bronze Honor in Art Direction
We reimagined the iconic black raspberry liqueur for the millennial woman, giving it
a fresh, modern flair and point of view.
With a unique and bold brand identity, 'ODD LUXURY,' and playful tone of voice under the hashtag #BecauseNoReason, we developed fun and up-to-the-cultural-minute content that reminded women they don’t need an excuse to add Chambord to their drink. Do it, because you want to. No special occasion needed.
The multi-year campaign included experiential instagrammable events, engaging social content, empowering mantras, fresh cocktail recipes and eye-catching visuals.
Punch & Brunch
More than happy hour, more than Girl’s Night Out, modern ‘mademoiselles’ love to brunch. To launch Chambord signature punch cocktails, we capitalized on the occasion, and created the Chambord Punch and Brunch - a modern media campaign, partnering with beloved style bible REFINERY29, targeting influencers in brunch-related content.
We inspired with recipes through the brand’s own channels and on and off premise Punch & Brunch packs sold nationally.
Brunch for dinner
Then, it was time to take The Chambord Punch & Brunch to our Millennial women IRL. We threw some of the country’s top media platforms and influencers an unconventional brunch for dinner.
For maximum coverage, every event element was instagrammable from interactive installations, to set design, food art, and performers. And reminded women, to brunch how you like, when you like.
The results were fantasti-que with 43 million impressions, a 275% click rate, and a 139% Google search increase. Chambord had found her place at the millennial brunch table.
Off the heels of its social success, the campaign extended offline through OOH advertising nationwide.