rawmix
role — Concept, Creative Director
BRANDING & PACKAGING
from kitchen experiment
to earthy elegance
It all began in Brea’s own kitchen. Frustrated with the lack of healthy, convenient snack options, Brea started experimenting with wholesome ingredients. Mixing whole grains, seeds, nuts, and dried fruits, she created delicious and satisfying treats to fuel her busy life. The joy of creating something delicious and good for her was contagious, and the idea of sharing this experience with others took root.
Building the Brand Identity
Earthy tones, like freshly turned soil and sun-ripened fruits, ground the rawmix brand in the natural goodness of its ingredients and became the foundation of the visual language.
An unpretentious hand-drawn typeface conveys rawmix’ authenticity and craftsmanship and mirrors the unprocessed ingredients and DIY spirit at the heart of it.
Incorporating a sense of texture into the branding (e.g. natural imperfections of paper) creates a tactile association with the wholesome, real ingredients, and visually connects with the snacker.
Playful modular design to visually personalize rawmix creations & recipe suggestions to encourage adventurous mixing.
A successful design that reflects rawmix philosophy & empowers snackers to explore and create delicious, healthy food experiences.