The North Pole
Broadcast Channel
GOOGLE
role — Concept, Creative Director
SOCIAL ACTIVATION, CONTENT, LIVE
For years, Google has given us the opportunity to follow Santa and his reindeers as they deliver presents to kids around the world. But what’s happening in Santa’s village before his epic journey?
We decided it was time to peek inside the newly spruced up Google village with the North Pole’s very own & first social broadcasting channel, NPBC.
We created parodied programming inspired by some of the most favorite TV shows, websites and events all documenting Santa's prep for the big night plus live updates straight from the North Pole. We watched our global community engaged through the magic of Christmas.
THE CHANNELS
IG STORIES
FB, IG
google LIVE on the North Pole Broadcasting Channel 🎤
We’re here in Santa’s Village on a festive morning to ask villagers what they think of new seasonal decorations. So far, it’s love at FROST sight! ❄️
See for yourself in Santa’s Village ➡️ g.co/santatracker #santatracker
google North Pole Broadcasting Channel presents Hibernation Homes! This week, an eager elf asks Barry for help escaping a crumbling gingerbread house. Will locally-sourced candy cane molding and energy efficiency be a welcome retreat? Get building in the snowbox at Santa’s Village ➡️ goo.gle/2sTqqvp #santatracker
FB & IG LIVE
IG, FB, TWITTER
